Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it needs extra technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more reputable data


Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less prone to ad blockers.

1. Much more precise information
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is less accurate than it should be.

Server-side tracking is a more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions beyond the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.

2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are put in web site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and personal privacy. This is particularly essential as various web browsers and platforms progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.

Additionally, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.

A server-side radar is a set of guidelines that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other performance-based advertising hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather data from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it generally a lot more reputable. Consequently, it's much less vulnerable to data obstacles caused by things like a damaged link or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.