Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping organizations are turning to server-side monitoring as a method to enhance their data collection processes. While it calls for more technical knowledge than regular GTM and might present additional expenses, it can bring about greater precision and even more dependable information


Pixel monitoring uses an item of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.

1. Extra accurate data
The typical method of tracking conversions on a site, making use of pixels, is having difficulty with changing web browser personal privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it ought to be.

Server-side tracking is an extra safe and secure option that assists to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, meaning it's less most likely to be influenced by advertisement blockers or other safety and security procedures. This gives more accurate data and a much more full image of user journeys across channels.

Furthermore, this sort of monitoring allows companies to track conversions outside of the site, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility provides marketing experts much more ownership over the information they send out, and makes it much easier to follow numerous information regulations. It's additionally a lot less susceptible to fraud, as it's more difficult for fraudulent actors to manipulate the system by altering the postback URL.

2. Better control over data.
Server-side tracking enables companies to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can help marketers make more informed marketing decisions.

Conventional pixel tracking depends on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are frequently blocked by ad blockers, which can cause information collection disturbances and influencer marketing analytics unreliable outcomes. Server-side tracking allows companies to bypass these limitations and provide accurate, regular information that is much less prone to interference.

This type of tracking additionally permits services to track conversions that occur outside of the site, like phone calls and in-store acquisitions. This is necessary since brand-new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is much more dependable for businesses looking for to adjust to these modifications.

3. Less vulnerable to fraudulence
Server-side tracking enables businesses to adjust information payloads prior to it gets to third party endpoints, improving security and personal privacy. This is particularly important as various web browsers and platforms increasingly transform exactly how they deal with cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and remain to track conversions that occurred beyond your web site.

Additionally, server-side tracking allows you to catch user information directly by yourself web servers. This eliminates dependancy on third parties, which can be prone to violations and privacy violations.

A server-side radar is a set of guidelines that tells your website's web server what events to record. This information is then sent out to analytics tools like Google Analytics and Facebook Business. It's additionally used to cause event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate method that utilizes a small item of code on your website to accumulate data from customers.

4. Simpler to implement
Server-side monitoring is a data collection procedure that happens on the web site's own web server, bypassing web internet browser limitations. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it decreases the extent of data monitoring and gives companies more control over transmission, making it normally more trustworthy. As a result, it's less vulnerable to data obstacles caused by points like a busted connection or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the web server. This enables you to have even more accurate data and aids ensure conformity with personal privacy regulations such as GDPR. Additionally, it additionally prevents the monitoring constraints imposed by web browsers and advertisement blockers.